Description

William Larue Weller

William Larue Weller Bourbon is a distinguished expression from the W.L. Weller brand, renowned for its unique wheated mash bill, which replaces the traditional rye grain with wheat. This innovative approach was pioneered by William Larue himself, a significant figure in the bourbon industry during the 19th century.

Historical Background

• Birth and Early Life: William Larue was born in July 1825, in Kentucky, to a family with deep roots in whiskey production. His grandfather was a small distiller, setting the stage for Weller’s future in the industry.

• Military Service: William Larue served in the Mexican-American War from 1846 to 1848, after which he returned to Louisville to establish his own trading company, selling whiskey under his name.

Innovative Bourbon Production

• Wheated Bourbon: In 1849, Weller introduced the concept of wheated bourbon, which uses wheat instead of rye in the mash bill. This change resulted in a smoother, richer flavor profile that quickly gained popularity among whiskey enthusiasts.

• Marketing Strategy: Weller famously marketed his bourbon with the slogan “Honest Whiskey at an Honest Price,” emphasizing quality and integrity in his product.

William Larue Weller Bourbon Today

• Buffalo Trace Antique Collection: The William Larue Weller Bourbon is part of the Buffalo Trace Antique Collection, known for its high proof and rich flavor. The 2024 release, for instance, boasts a proof of 125.8 and features tasting notes of cherry cobbler, sweet oak, and dark chocolate, showcasing the bourbon’s complexity and depth.

• Cultural Impact: Weller’s legacy as a pioneer in the bourbon industry continues to influence modern whiskey production, making him a revered figure among bourbon aficionados.

Collectibility and Demand

• Limited Releases: As part of the Buffalo Trace Antique Collection, William Larue Weller is released annually in limited quantities, making it highly sought after by collectors and enthusiasts.
• Market Scarcity: Due to its popularity, finding a bottle can be challenging, often leading to prices well above the suggested retail price.

In summary, William Larue Weller Bourbon stands as a testament to the rich heritage of bourbon-making, combining historical significance with exceptional quality and flavor.